For the final project in my Advertising, Copywriting and Art Direction class, in teams of two, we were tasked to pick a local company in the Ithaca area and create an effective, multi-channel campaign for them as if we were commissioned to promote their product or service. We needed to research our chosen brand and identify their target audience.
For the campaign, we needed to create 10+ different visuals and mockups, spanning across at least 3 different media channels or components of our choice (print, social, OOH, package, trade-show display, etc.). At the end, we pitched our research and campaign plan to the class.
Below are my contributions to the final deliverables as well as the presentation pitch.
