The Ad Lab senior capstone class at Ithaca College dedicates the entire semester towards creating a campaign for the National Student Advertising Competition (NSAC), hosted by the American Advertising Federation (AAF). The client for 2026 was the NFL and the goal was to engage casual fans and educate them on their initiatives.
Ithaca College's 20-minute NFL "Become" Campaign Pitch for the NSAC, April 18, 2026.
Mockups for "Fan Zone Road Trip" Promotion and "Pixel by Pixel" Promotion
Other Designs
NSAC Practice Invitation
NSAC Competition Invitation
"Book" Cover Before My Edits
"Book" Cover After My Edits
Behind-the-Scenes and Competition Photos
On Stage at Competition
Group Photo
Practice Invitation Displayed
Group Photo Work Session
Official NFL Advertisement: "NFL FLAG: Be The Story"
Uploaded June 29, 2026 on Youtube. Watch it here.
Video Description: "Welcome to NFL FLAG. Where it isn’t about who you are, it’s about who you become. Shape the game, invent the play, make it yours. In a game growing faster than you can believe… Be. The. Story. Find a league today at NFLFLAG.com."
Disclaimer: We cannot confirm or deny if this advertisement was made using our ideas for our NSAC NFL "Become" campaign. We were not contacted in any way in in the making of this video.