The Ad Lab senior capstone class at Ithaca College dedicates the entire semester towards creating a campaign for the National Student Advertising Competition (NSAC), hosted by the American Advertising Federation (AAF). The client for 2026 was the NFL and the goal was to engage casual fans and educate them on their initiatives. We placed 7th in our district.
Ithaca College's 20-minute Campaign Pitch for The nAtional Student Advertising Competition, 2026.
Mockups for "Fan zone Road Trip" Promotion and "Pixel by Pixel" Promotion
Other Designs
NSAC Practice Invitation
NSAC Competition Invitation
"Book" Cover Before My Edits
"Book" Cover After My Edits
Behind the Scenes and Competition Photos
Team & I on Stage
Group Photo
Practice Invitation Displayed
