Gardella's Goodies is a cookie and treat box company owned and operated by Ithaca College alumni. For my senior capstone project, I led a team of four other seniors to develop and execute an entire marketing campaign for Gardella's during our spring 2026 semester for our Integrated Marketing Communications Lab class.
Campaign Overview
Graduation Box Ideation, Execution, Food Styling & Photography
Mac's Convenience Store Point-of-Purchase Countertop Redesign
After
After
Before
Cookie Tabling Pop-Up
Group Photo
Seasonal Cookies
Table Display & Set Up
Directional Signage
Incentive Table-Top Poster
Customers!
Cookie Drawings for New Cookie Flavors
Brownie Peanut Butter Cookie Drawing
Coffee Cake Cookie Drawing
Red Velvet Cookie Drawing
Matcha Pistachio Cookie Drawing
Mac's Convenience Store Addition of Exterior Retail Signage
After
After
Before
Designs for Physical Posters and Instagram Posts
Pop-Up Poster Ad
Grad Box Instagram Post (Slide 1)
Grad Box Instagram Post (Slide 2)
Pop-Up Poster Ad
Media for Gardella's Goodies
Owned Media
More Photography
