Meredith Hirschman

Gardella's Goodies

Marketing Campaign

Gardella's Goodies is a cookie and treat box company owned and operated by Ithaca College alumni. I had the opportunity to develop and execute an entire marketing campaign for them with a small group of fellow students for our Integrated Marketing Communications Lab during our Spring 2026 semester

Made in collaboration with Sara Rogers, Lindsay Merrit, Mara scepovic, and Jace Dockx

Graduation Box Ideation, execution, Food Styling & Photography
Mac's Convenience Store Point of Purchase Countertop Redesign
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Cookie Drawings for new cookie flavors 
Brownie Peanut Butter Cookie Drawing
Brownie Peanut Butter Cookie Drawing
Coffee Cake Cookie Drawing
Coffee Cake Cookie Drawing
Red Velvet Cookie Drawing
Red Velvet Cookie Drawing
Matcha Pistachio Cookie Drawing
Matcha Pistachio Cookie Drawing
Mac's Convenience Store Addition of exterior retail signage
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Before
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Designs for Physical Posters and Instagram Posts
Pop-Up Poster Ad
Pop-Up Poster Ad
Grad Box Instagram Post (Slide 1)
Grad Box Instagram Post (Slide 1)
Grad Box Instagram Post (Slide 2)
Grad Box Instagram Post (Slide 2)
Pop-Up Poster Ad
Pop-Up Poster Ad
Media for Gardella's Goodies

Earned media

Paid/Owned Media

Owned Media

Owned Media

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