Gardella's Goodies is a cookie and treat box company owned and operated by Ithaca College alumni. For my senior capstone project, myself and 4 other seniors developed and executed an entire marketing campaign for Gardella's during our spring 2026 semester for our Integrated Marketing Communications Lab class.
Campaign Overview
Graduation Box Ideation, Execution, Food Styling & Photography
Mac's Convenience Store Point-of-Purchase Countertop Redesign
After
After
Before
Cookie Drawings for New Cookie Flavors
Brownie Peanut Butter Cookie Drawing
Coffee Cake Cookie Drawing
Red Velvet Cookie Drawing
Matcha Pistachio Cookie Drawing
Mac's Convenience Store Addition of Exterior Retail Signage
After
After
Before
Designs for Physical Posters and Instagram Posts
Pop-Up Poster Ad
Grad Box Instagram Post (Slide 1)
Grad Box Instagram Post (Slide 2)
Pop-Up Poster Ad
Media for Gardella's Goodies
Owned Media
More Photography
